BERRY

Bakery&Coffee

只有品牌定位明确，个性鲜明，才会有明确的目标消费层。唯有明确的定位，消费者才会感到商品有特色，有别于同理产品，形成稳定的消费群体。这种定位方式很容易理解，也就是需要明确你的产品主要是卖给一群什么样的人，品牌将要服务的是什么样的顾客群，一旦品牌的目标消费群体确定，就需要以该类群体为核心服务对象......

客户名称 :    BERRY( 面包 / 甜品 / 咖啡 )

服务内容 :    LOGO设计、  品牌形象设计、餐饮空间设计      

创作日期 :    2021-12-26

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Only when the brand positioning is clear and the personality is distinct, can there be a clear target consumer layer. Only with a clear positioning, consumers will feel that the goods are unique, different from similar products, and form a stable consumer group. This positioning mode is easy to understand, that is, it is necessary to know what kind of people your product is mainly sold to and what kind of customer group the brand will serve. Once the target consumer group of the brand is determined, it is necessary to take this group as the core service target